Thursday, 26 November 2015

Psychographics: Young and Rubicam's 4C's

Psychographics

This is basically just a complete overview of the psychological background of the target audience, research on their personality, hobbies, behavior, opinions, lifestyles, interests and values. This is just so the director knows exactly what target audience to aim it at. 

Well for our TV series I would say that it is more related to a Main streamer because its in the middle as it would be someone who has a secure but normal life style, it would also suit a Struggler because it sets their mind for entertainment and their stressed minds at ease and finally an Explorer because people with successed new things in life which happens in the series so it would be good to aim it more at these type of people. 

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